Strategic Audit: bring to light what your organization cannot see about itself
Every organization develops blind spots. Not through negligence — through proximity. The closer you are to what you have built, the less you see what it has become. What your users actually do with your services. What your communication reveals without knowing it. What your data does not measure. What your organization has stopped questioning because it has always been this way.
We bring an outside eye to your inner determinants.
Six expertises. Six ways to see what you no longer see.
Doctrinal & Organizational Audit
Existing Data & Collection Methods Audit
Invisible Risk Audit
Communication Audit
User Journey Audit
Interface Audit
Our expertise in website & application audits
Strategy & Organization
Strategic audit
Organizational diagnosis
Decision blind spots
Decision-making culture
Collective reflexes
Unexploited potential
Stated vs real values
Existing data
Collection methods
Data quality
Risk & Decision
Invisible risks
Prescribed vs actual use
Usage workarounds
Perverse incentives
Decision theory
Risk theory
Behavioral analysis
Unstable usage equilibria
Crisis anticipation
Communication & Perception
Communication audit
Transactional communication
Reactance
Habituation
Silent resentment
Implicit relational positions
Transactional scripts
External perception
Signal/reality coherence
Usages & Interfaces
User journey audit
UX cinematics
Key moments
Tipping points
Silent frictions
Interface audit
Ergonomics
HMI
Human-machine dialogue
Cognitive load
Strategic coherence
How do our strategic audits work?
1Listen
Understanding your organization from the inside before looking at it from the outside. Your stakes, your history, your recent decisions, what works, what resists, what you no longer understand. Together we map the angles that need to be examined.
2Examine
Our experts cross-examine every layer of your organization and your services — what you truly are, what you say without knowing it, what your data conceals, what your users actually experience.
3Reveal
Within one to two weeks, we deliver what governs, blocks or diverts without your knowing it. A clear, prioritized diagnosis oriented toward one thing only: enabling you to decide with full knowledge of the facts.
Our customers' opinions
Ouibus
"Olivier et son équipe ont diagnostiqué les incohérences entre les profils utilisateurs et les parcours clients afin de nous permettre de gagner des points de conversion sur le web et sur nos applications mobiles."
Nomination
"Effet Majeur was able to support us both during the user workshops to rebuild our services and in the analysis of the existing situation and the expertise of our services".
Octopulse
"Effet Majeur helped us a lot when we launched our business to understand our strategy and the gaps in our interfaces."
99 Déco
"Effet Majeur analyses user habits very well. Happy with the study."
Led's chat
"Effet Majeur was able to draw up an overview of the uses of our products and assess the strengths and weaknesses of both our physical and digital interfaces".
Contact us
Would you like to carry out an audit of your website or mobile application?
Contact us to set up a test plan.
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