• Build your acquisition strategy with your users,

    from the very start

    Sales is scary. Going after clients, building a sales pitch, setting up acquisition channels, prospecting — most people find it intimidating. And yet, selling is not some mysterious art reserved for a chosen few: it is simply understanding what people truly need and building an honest bridge between their problem and your solution.

    The key is to think about it from the very start of product design: most organizations build excellent services that nobody finds, understands or buys. Not because the product is poor — but because acquisition was never built into the design from the start, and because trust — the prerequisite of any purchase decision — was never truly established.

  • How we build your acquisition

  • Go from I don't know how to do it and I'm afraid to I've mastered my acquisition

    1

    Prospecting and acquiring customers is scary

    Prospecting, acquiring customers and growing is no easy task if you've never done it before. And above all, it's a scary business: going out to meet people you don't know to offer them a product you don't know if they need is never easy. But with a bit of method, anyone can do it.

    2

    By understanding how it works, you will be autonomous

    Prospecting and acquisition are not magic: they are strategies, choices and methodical tasks that you have to learn and that you must not delegate: nobody knows better than you what needs to be done.

    3

    Notre méthode

    Our Human Sciences experts will help you fine-tune your sales pitch. Our marketing experts will help you choose your acquisition channels. Our acquisition experts will help you build, compare and fine-tune your channels.

  • Our acquisition strategy services

    Purchase psychology & Client typologies

    Buyer profile mapping

    Priority client identification

    Friction and buy-in lever analysis

    Decision behavior modeling

    Prescriber analysis

    Fit to Market & Positioning

    Brand and concept positioning

    Positioning relevance testing

    Business model construction and validation

    Competitive offer analysis

    Pivot advisory

    Sales ergonomics & Purchase journey

    Purchase funnel audit

    Friction point identification

    Conversion journey streamlining

    Sales process ergonomics

    User testing on commercial journeys

    Narrative & Commercial pitch

    Brand narrative construction

    Commercial pitch sharpening

    Sales support copywriting

    Product & service storytelling

    Sales team training in client psychology

  • Our differentiators

    Section image

    Rapid intervention

    Because cash burns

    We know that as a small company, you don't have a lot of resources and that being profitable is not a question of the CAC 40 but of survival. Finding your fit to market is essential to the long-term success of your project and to keeping you and your employees in business.

    Section image

    Building bridges with users

    We are Psychologists & Sociologists

    We know that bullying users or forcing them to buy nonsense doesn't work. We help you understand what they really need and what will help them move forward.

    Section image

    Incubators

    And partnershipsEt des partenariats

    We work hand in hand with a number of incubators and associations who will be able to give you an expert opinion or even include you in their development programme.

    Section image

    Experience

    With SMEs and major groups

    While we help large groups and SMEs to rethink their acquisitions, we have a certain amount of experience in opening doors for you in terms of strategic vision.

  • Lipault, a use case in acquisition strategy

    What we did with Samsonite

    How Effet Majeur helped Lipault (Samsonite)

    better serve its users

    Olivier Mokaddem, director of the Effet Majeur User Research & Product Strategy agency, was interviewed about the UX work carried out for the Lipault brand at Print in Progress, the Creative Industries Showroom.

  • Our latest acquisition-focused projects

    Acrelec

    Choosing the best fit-to-market bollard concept

    Perial

    Positioning e-commerce

    most relevant

    Allianz

    Bridges with users

    beyond insurance bottlenecks

    IKEA

    Choosing the best fit-to-market navigation conceptChoix du meilleur concept fit to market de navigation

  • Some of the customers we help with prospecting

    Whether you are a VSE, an SME or a large ETI, we can help you to better understand your customers' needs so that you can position your sales pitch effectively and amplify your communications.

    Solune

    Repositioning the sales pitch for an ERP dedicated to aeronautical mechanics and factoriesRepositionnement du discours commercial d'un ERP dédié à la mécanique aéronautique et aux usines

    Telaqua

    Systèmes d'arrosage domotiques pour grandes exploitations agricoles

    Cheerz

    Positionnement et évaluation des campagnes de publicité sur le marché Espagnol

    One punch video

    Building a website and acquisition channels for a video editing company

  • The advantages of our prospecting

    Section image

    Not a site gathering dust, real solutions

    Most of the time, web design companies have sold you a pretty site, telling you that this will be enough to attract visitors. But what you end up with is a website that's getting old, that you don't have time to update with new content and, above all, that attracts very few visitors. As for social networks, it's hard to get more than a few likes. In short, you've been sold the restaurant but not the clientele that goes with the location. We're customer specialists.

    Section image

    Prospecting that costs you less

    Today, to prospect, you use call centres that cost you a lot of money and don't bring you many customers or unqualified prospects that you can't do anything with. Our digital advertising campaigns will act like a 24-hour sales representative, targeting hot prospects as a priority.

    Section image

    No-obligation solutions

    Most commercial solutions are not only expensive, they also require you to make a commitment for 6 months or even a year while you are still building up your turnover. Our solutions are tailored to your needs, are payable by the month and you can stop them from one month to the next.

    Section image

    We put everything on your side

    If we bring people to your web pages and your social networks but these pages are not adapted and do not convert, the operation is pointless. We'll work with you to make sure that the people we bring in find a shop that suits them.

  • Our articles on small business prospecting

    Follow the latest news from our digital, luxury, fashion and institutional clients on the Effet Majeur blog

  • Do you need help?

    Do you have any questions? Do you need any help?

    Please contact us.