
Build your acquisition strategy with your users,
from the very start
Sales is scary. Going after clients, building a sales pitch, setting up acquisition channels, prospecting — most people find it intimidating. And yet, selling is not some mysterious art reserved for a chosen few: it is simply understanding what people truly need and building an honest bridge between their problem and your solution.
The key is to think about it from the very start of product design: most organizations build excellent services that nobody finds, understands or buys. Not because the product is poor — but because acquisition was never built into the design from the start, and because trust — the prerequisite of any purchase decision — was never truly established.
How we build your acquisition
Build your Acquisition by design
Understanding purchase logic & Building deep trust
Moving beyond the fear of sales
A resonant pitch & The ergonomics of sales
Go from I don't know how to do it and I'm afraid to I've mastered my acquisition
1Prospecting and acquiring customers is scary
Prospecting, acquiring customers and growing is no easy task if you've never done it before. And above all, it's a scary business: going out to meet people you don't know to offer them a product you don't know if they need is never easy. But with a bit of method, anyone can do it.
2By understanding how it works, you will be autonomous
Prospecting and acquisition are not magic: they are strategies, choices and methodical tasks that you have to learn and that you must not delegate: nobody knows better than you what needs to be done.
3Notre méthode
Our Human Sciences experts will help you fine-tune your sales pitch. Our marketing experts will help you choose your acquisition channels. Our acquisition experts will help you build, compare and fine-tune your channels.
Our acquisition strategy services
Purchase psychology & Client typologies
Buyer profile mapping
Priority client identification
Friction and buy-in lever analysis
Decision behavior modeling
Prescriber analysis
Fit to Market & Positioning
Brand and concept positioning
Positioning relevance testing
Business model construction and validation
Competitive offer analysis
Pivot advisory
Sales ergonomics & Purchase journey
Purchase funnel audit
Friction point identification
Conversion journey streamlining
Sales process ergonomics
User testing on commercial journeys
Narrative & Commercial pitch
Brand narrative construction
Commercial pitch sharpening
Sales support copywriting
Product & service storytelling
Sales team training in client psychology
Our differentiators

Rapid intervention
Because cash burns
We know that as a small company, you don't have a lot of resources and that being profitable is not a question of the CAC 40 but of survival. Finding your fit to market is essential to the long-term success of your project and to keeping you and your employees in business.

Building bridges with users
We are Psychologists & Sociologists
We know that bullying users or forcing them to buy nonsense doesn't work. We help you understand what they really need and what will help them move forward.

Incubators
And partnershipsEt des partenariats
We work hand in hand with a number of incubators and associations who will be able to give you an expert opinion or even include you in their development programme.

Experience
With SMEs and major groups
While we help large groups and SMEs to rethink their acquisitions, we have a certain amount of experience in opening doors for you in terms of strategic vision.
Lipault, a use case in acquisition strategy
What we did with Samsonite
How Effet Majeur helped Lipault (Samsonite)
better serve its users
Olivier Mokaddem, director of the Effet Majeur User Research & Product Strategy agency, was interviewed about the UX work carried out for the Lipault brand at Print in Progress, the Creative Industries Showroom.
Our latest acquisition-focused projects
Acrelec
Choosing the best fit-to-market bollard concept
Perial
Positioning e-commerce
most relevant
Allianz
Bridges with users
beyond insurance bottlenecks
IKEA
Choosing the best fit-to-market navigation conceptChoix du meilleur concept fit to market de navigation
Some of the customers we help with prospecting
Whether you are a VSE, an SME or a large ETI, we can help you to better understand your customers' needs so that you can position your sales pitch effectively and amplify your communications.
Solune
Repositioning the sales pitch for an ERP dedicated to aeronautical mechanics and factoriesRepositionnement du discours commercial d'un ERP dédié à la mécanique aéronautique et aux usines
Telaqua
Systèmes d'arrosage domotiques pour grandes exploitations agricoles
Cheerz
Positionnement et évaluation des campagnes de publicité sur le marché Espagnol
One punch video
Building a website and acquisition channels for a video editing company
The advantages of our prospecting

Not a site gathering dust, real solutions
Most of the time, web design companies have sold you a pretty site, telling you that this will be enough to attract visitors. But what you end up with is a website that's getting old, that you don't have time to update with new content and, above all, that attracts very few visitors. As for social networks, it's hard to get more than a few likes. In short, you've been sold the restaurant but not the clientele that goes with the location. We're customer specialists.

Prospecting that costs you less
Today, to prospect, you use call centres that cost you a lot of money and don't bring you many customers or unqualified prospects that you can't do anything with. Our digital advertising campaigns will act like a 24-hour sales representative, targeting hot prospects as a priority.

No-obligation solutions
Most commercial solutions are not only expensive, they also require you to make a commitment for 6 months or even a year while you are still building up your turnover. Our solutions are tailored to your needs, are payable by the month and you can stop them from one month to the next.

We put everything on your side
If we bring people to your web pages and your social networks but these pages are not adapted and do not convert, the operation is pointless. We'll work with you to make sure that the people we bring in find a shop that suits them.
Our articles on small business prospecting
Follow the latest news from our digital, luxury, fashion and institutional clients on the Effet Majeur blog
Do you need help?
Do you have any questions? Do you need any help?
Please contact us.
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